Flowers for Algernon and The Garden of Eden Essay

Daniel Keyes’s anecdotal story, â€Å"Flowers for Algernon†, drew on topics, examples of occasions, and character types from the Biblical story of the Garden of Eden. The two stories had a common subject: Ignorance is happiness. The two stories additionally shared a comparable example of occasions. Charlie Gordon, the hero in â€Å"Flowers for Algernon†, and Adam and Eve, the primary characters in the Garden of Eden, all began in a condition of guiltlessness, uninformed of malevolence, until they were urged to get more intelligent. After they had picked up insight, their eyes were opened to the entirety of the disagreeableness on the planet, and they endured the results. There were additionally similitudes in the characters in the two stories, for example, between the Serpent and Miss Kinnian and among Eve and Algernon. Daniel Keyes rendered the material new by changing the setting, the characters, and the occasions of the story to something substantially more pr esent day. In â€Å"Flowers for Algernon†, Charlie needed to get brilliant, however once he did, he understood that individuals used to ridicule him, and the vast majority quit conversing with him as regularly as they used to, either on the grounds that they were terrified of him or couldn’t get him. Algernon kicked the bucket, and Charlie lost the entirety of his knowledge. In the Garden of Eden, God cautioned Adam and Eve not to eat from the tree of the information on great and insidiousness, however they didn’t tune in. The snake persuaded Eve to eat the taboo natural product, and afterward Eve persuaded Adam to eat it also. At the point when they ate the natural product, they picked up information and insight, got mindful of evilness, and acknowledged they were stripped. God sentenced them to an existence of misery and in the long run demise. The normal subject of these two stories is obliviousness is happiness. Now and again it’s preferable to know nothing over something. The example of occasions in â€Å"Flowers for Algernon† reflect those of the Garden of Eden. In the Garden of Eden, God made Adam and Eve. They were totally honest and unadulterated, however not great. God cautioned them not to eat from the tree of the information on great and shrewdness. The underhanded snake persuaded Eve to eat the taboo natural product at any rate. At the point when Adam and Eve ate from the tree of information, their eyes were opened, and they picked up information and insight, yet they were additionally presented to malice, and they felt stripped. Their condition of blamelessness was lost. At the point when God got some answers concerning this, He rebuffed Adam and Eve. In â€Å"Flowers for Algernon†, Charlie Gordon had an inability and needed insight. Miss Kinnian convinced Charlie to proceed with the activity. He consented to experience the medical procedure that the specialists thought would significantly increase his knowledge, despite the fact that he knew about the dangers in question. The activity made Charlie unimaginably keen, however it likewise made him mindful that individuals ridiculed him. At a certain point, Charlie expressed that he felt as though he was stripped. His insight in the long run break down, and Algernon passes on. In the two stories, the primary characters start off in a condition of obliviousness, are convinced to build their insight, choose to pick up information, in spite of realizing the dangers in question, and afterward they need to pay dearly. A portion of the characters in â€Å"Flowers for Algernon† and the Garden of Eden are fundamentally the same as. For instance, Charlie, Adam, and Eve are comparative since they are the primary characters, they began in a condition of obliviousness, and they all got information. Also, the snake and Miss Kinnian are similar in light of the fact that the two of them convinced the fundamental characters to get more astute. In conclusion, Eve and Algernon were both the main characters to secure information. Daniel Keyes rendered the material new by changing the setting, the characters, and the occasions. The Garden of Eden occurred at the outset, while â€Å"Flowers for Algernon† occurred in the twentieth century. Rather than a talking snake urging someone to eat enchanted natural product, Daniel Keyes utilized Miss Kinnian to convince Charlie to do the activity. Thirdly, in the Garden of Eden, the taboo natural product offered information to Adam and Eve, yet in Flowers for Algernon, an activity caused Charlie to turn out to be increasingly canny. Topics, examples of occasions, and character types found in Flowers for Algernon reflect those found in the Biblical story of the Garden of Eden. The tales both offer a similar subject: Ignorance is happiness. The two of them have comparative examples of occasions: The principle characters begin in a condition of guiltlessness and obliviousness, at that point they are convinced to expand their insight. The primary characters concurred, notwithstanding the dangers in question. The primary characters needed to confront the outcomes of accepting information. Adam, Eve, and Charlie, the snake and Miss Kinnian, and Eve and Algernon all mirror one another. Daniel Keyes modernized the Biblical story of the Garden of Eden by evolving theâ setting, the characters, and the occasions, in spite of the fact that the general topic, examples of occasions, and kinds of characters are comparable in the two stories.

Organizational Behavior Leadership

Each association has a various leveled request that directs its initiative structure. This thus influences the conduct of the two workers and directors. Such is the situation experienced in Corporation A. This work portrays every one of the five bases of intensity and their relationship with reliance, in regard to Corporation A.Advertising We will compose a custom paper test on Organizational Behavior Leadership explicitly for you for just $16.05 $11/page Learn More The five bases of intensity Power can be characterized as the conceivable capacity of an individual or gathering to apply authority over another individual or gathering (Griffin and Moorhead, 2009, p. 375). In an association, there can be five bases of intensity including â€Å"legitimate, reward, coercive, master and referent power† (Griffin and Moorhead, 2009, p. 375). Authentic force, essentially, like power, is practiced dependent on the position that one holds in an association. It rests in the conviction amon g staff individuals that their director saves the carefulness to provide headings and requests because of the position the person in question holds in the association. In this way, workers will concur with the manager’s orders that rely upon the situation inside the association that the individual holds. Be that as it may, in spite of the fact that laborers may agree as to real power, they may do as such without a sentiment of commitment and full participation. For instance, in Corporation A, both the advertising and the bookkeeping directors give different headings to their workers dependent on their individual situations inside the association. Though the showcasing chief urges the staff individuals to work for more than the forty hours in seven days for guarantee of remunerations, the bookkeeping director then again, holds the command to give the bookkeeper the opportunity to work inside a compacted time calendar of four-week days. Prize force alludes to the employerâ€⠄¢s capacity to accord a few awards to representatives. The prizes might be as far as either money related structure or balanced work programs. As opposed to giving out substantial advantages, for example, cash, directors should allow a greater amount of immaterial advantages. For instance, in partnership A, business 1 is foreseeing a prize in type of reward to make sure about a good get-away. This is a direct result of his all-inclusive working period. The promoting chief urges representatives to work past the ordinary timetable for guarantee of reward. The bookkeeping supervisor chooses to abbreviate the quantity of days required to work in seven days for representative 2. The bookkeeping supervisor has the ability to concede this advantage to this worker just in the bookkeeping division. It ought to be noticed that, in spite of the fact that prizes may on occasion inspire representatives to buckle down, the main issue is that they occupy the workers’ center from their acti vity assignments to the prizes set before them.Advertising Looking for paper on business financial aspects? We should check whether we can support you! Get your first paper with 15% OFF Learn More Referent force is drawn from an individual’s magnetic effect on others. Due to the individual’s characteristics, mentality, and conduct, individuals are probably going to connect more with that person (Wagner and Hollenbeck, 2009, p. 217). For instance, in Corporation A, representative 3 is charming and positive. This has made him to be loved by different representatives inside the business office. Regardless of his short working residency at the association, he develops as a group chief in actualizing an attempt to close the deal that is probably going to improve the Corporation’s deals. Master power then again is vested in employees’ conviction that one has a particular an elevated level information or ability. Administrators may in this way be â€Å"accorded authority dependent on the impression of their more prominent information on the jobs needing to be done than their employees† (Wagner and Hollenbeck, 2009, p. 217). For instance, both the advertising and bookkeeping administrators can give bearings in Corporation An in light of their particular specific ability as to showcasing, bookkeeping, and the executives. Also, worker 2 is the main affirmed open bookkeeper in the association. Thusly, he is the main representative who can plan budget summaries just as have his work routine balanced. Coercive force infers a circumstance where a business can provide requests to representatives, which makes them go along because of a paranoid fear of discipline. Conditions under which compulsion may apply incorporate times of monetary emergency, when associations target smoothing out their tasks for most extreme effectiveness, and by and large dangers to the organization’s endurance. For instance, the showcasing manager’s req uest to the representatives to work additional time may pressure them to buckle down because of a paranoid fear of not being superiorly appraised and consequently losing their prizes. Connection Between the Bases of Power exhibited In Corporation An and reliance Managers in associations can improve reliance upon different bases of intensity by guaranteeing between departmental unwavering quality and shortage of assets (Kondalkar, 2009, p. 420). To start with, master power exhibited by representative 2 who is the main guaranteed open bookkeeper makes a more noteworthy reliance by the association on his administrations. This is on the grounds that, other than him, there is nobody else to set up the company’s budget reports. Other than this, master power communicated through the nearness of the two administrators: advertising and bookkeeping chiefs requires shortage of HR (administrative). This upgrades the employees’ reliance on the two as far as dynamic and some other r elated obligation. This is because of the genuine force held by the two. Also, referent force exhibited by representative 3 because of his magnetic character separates him in the organization’s deals office. He is relied on in the creation and usage of a thought that supports the company’s sales.Advertising We will compose a custom article test on Organizational Behavior Leadership explicitly for you for just $16.05 $11/page Learn More Moreover, the prize force showed by the promoting supervisor in conceding rewards to representatives who stay at work past 40 hours makes the vast majority of representatives rely upon the rewards to achieve a portion of their own activities in life separated from improving their picture as workers. For instance, worker 1 is depending on the reward to bear the cost of a better than average excursion that would have been outlandish without it. End The five bases of intensity are significant in an association. Prize force includes one havi ng impact over profiting results. Coercive force empowers chief to have power because of rebuffing results. Authentic force empowers administrators to have control because of their individual places of power. Master power is gotten from one’s capacity to have ability, uncommon expertise, and information over the rest in an association. Referent force is drawn from one’s allure, and character that makes them to be loved by others. Every one of these bases of intensity have a method of making reliance inside an association. References Griffin, R.W., and Moorhead, G. (2009). Hierarchical Behavior: Managing People and Organizations. South Western, Mason: Cengage Learning. Kondalkar, V. G. (2009). Association Effectiveness and Change Management. New Delhi: PHI Learning Private Limited. Wagner, J.A. what's more, Hollenbeck, J.R. (2009). Authoritative Behavior: Securing Competitive Advantage. New York: Routledge. This article on Organizational Behavior Leadership was composed and put together by client Alessandro Carrillo to help you with your own examinations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; be that as it may, you should refer to it as needs be. You can give your paper here.

A HASS[le-free] Semester

A HASS[le-free] Semester I took four HASS classes this semester. What, stop looking at me like that. .______. I realized that Im very capable of taking four HASS classes, but not capable of taking four science classes (friend: why are you at MIT?). But, I do feel that the HASS department is MITs hidden jewel that no one ever talks about. For reference, my four HASS classes were: Introduction to Art History, Rhetoric (a different version from the one that lulu took), Japanese III, and Macroeconomics (14.02 falls under the Social Science category of HASS). Ironically, at the end of this semester I would have completed my HASS requirements for graduation (3 HASS Distribution courses, 5 HASS electives) as well, but Ive only taken one course other than the GIRs in my major (7.03). Is there an Eclectic Humanities Courses major? =p Anyways. I wont bore you by speaking at length about each class, although I do want to write about a few things about MIT HASS (by the way, it stands for Humanities, Arts, and Social Sciences). Pet Peeve: HASS classes do not guarantee automatic As. How many classes are you taking? 5 but 4 of them are HASS classes. Wow, you must be getting a 5.0 this term! FALSE. HASS classes, despite the common perception that theyre automatic A courses, are not breeze-through classes here either. True, classes like 14.02 are curved a lot better than the science courses, and if you stay some distance above the average you should be getting an A, but HASS classes arent all fun and games either. In writing classes, there are essays to write, speeches to give, and presentations to make. In Japanese classes, there are texts to memorize, drills to practice, and grammar to study. In Art History, there are dates to recall, names to remember, and paintings to scrutinize.I can go on and on. The most enjoyable thing about HASS then, in my opinion, is that its so wonderfully different from the science classes. Gone are the formulaic problem sets and exams (with the exception of Economics which functions like a science class, but with a better grade distribution). In its stead, we have essays, presentations, and discussions. Ive always enjoyed writing essays more here than doing problem sets, as I love the freedom of expression and the absence of a right answer. In some regards, I was considering a LAC when I applied to colleges, but I also love the rigors of science, which I grew up with, and thats why I ultimately decided to come to MIT. The HASS requirement is not hard to understand. Before you graduate, you will need to take 8 HASS classes. At MIT, HASS classes are broken down into two categories HASS-D (stands for HASS Distribution, and are classes that are supposed to be representative of their respective HASS categories (there are 5 categories, not including Language) and HASS Elective (HASS classes that are not HASS-Ds)). Within these HASS classes, you will also need to take two CI-H (Communication Intensive) classes which basically are classes where you will need to be writing more essays and giving oral presentations in. Finally, the last piece of the puzzle is that you need a HASS Concentration within your HASS classes. The Concentration is a series of 3 (or 4) classes in the same HASS field of study. Its designed to be a counterpoint to HASS-Ds, in providing more depth instead of breadth. You can concentrate in a variety of things Language, Economics, Anthropology, History, Music(see here). Honestly, this sounds like a lot, but it really isnt. This is a list of the HASS classes I have taken up to this term and hopefully itll give you an idea of how the HASS requirement works: 4.601Introduction to Art HistoryHASS-D, Category 3 Visual and Performing Arts 14.01MicroeconomicsHASS Elective counts for Economics Concen.MacroeconomicsHASS Elective counts for Economics Concen.American Foreign PolicyHASS-D, Category 4 Cultural and Social Studies, CI-HJapanese IIIHASS Elective (or HASS-D: Language)Spanish II in Madrid!HASS Elective, counts for Spanish Concen.Spanish IIIHASS Elective (or HASS-D: Language), counts for Spanish Concen.RhetoricHASS-D, Category 2 Language, Thought, and Value, CI-H 14.02 17.40 21F.503 21F.782 21F.703 21W.747 And aside from the HASS Concentration, thats a valid combination of HASS classes for graduation! Note that I can either concentrate in Economics (have to take another class in Econ), Spanish (have to take Spanish IV), or even Japanese (have to take Japanese IV and another Japanese class). Its also not difficult to find a set of classes to concentrate in. :) Foreign Language classes at MIT are awesome. This brings me to another point. Foreign Language classes are MIT are SO COOL!! :) Although MIT only teaches 5 languages (Spanish, French, German, Chinese, and Japanese Italian during IAP), Ive realized (after having taken 3 classes in 21F) that MIT actually has a really high quality of foreign language instruction. For one thing, one of the primary focuses is placed on teaching you to SPEAK, rather than just read/write (which is the default in most language classes). This is especially true in Japanese, which I started taking this semester. For example, Japanese classes here utilize huge scenarios each class in which students are consistently asked to play the parts of different people, to ask for information, to make telephone calls with often the entire class consisting of one extended storyline. The benefits of such language instruction is that it tries to mimic real life as much as possible, and youre not asked to provide standard responses to standard drill questions in the textbook (which is present in my language classes before MIT). Whats even more intriguing is that the sly teachers incorporate the grammar, vocabulary, and drills that youre supposed to be learning into the scenario itself, so you still practice the essentials of the lesson in a very natural manner. Although Spanish classes here are also focused on interaction, I found the Japanese model of teaching here to be the most unique approach to language courses that Ive experienced. It should be of no surprise to you that course 21F (foreign languages and literature) consistently receives the highest student ratings across all departments :) Try it if you come! Dont just always cross-reg at Harvard because they have all the cool languages theres already a wealth of amazing classes to be found here :) Summarize your four HASS classes, in a non-boring way? Sure! (please note videos, aside from the nominal subject matter, does not have to do with actual course content and are provided for your entertainment the course description, however, is accurate) =p 14.02 Macroeconomics Introduction to Macroeconomics, including macroeconomic data, Solow model of growth, money supply, aggregate demand (IS-LM), aggregate supply, labor markets, growth accounting, investment, consumption, and of course, discussions about the current financial crisis. Six problem sets and three exams assigned. No final. 4.601 Intro to Art History Comprehensive survey of the history of visual art, beginning from the Renaissance and continuing into the Modern Art of the 1960s. Leading artists, representative works, and motifs from each representative period are discussed. Includes two field trips to the Boston Museum of Fine Arts one mandatory to write the first paper, the second as a recitation trip. Three papers, one midterm, and one final assigned. Memorization of the dates, names, and artists of key works and an understanding of the artistic trends over history required to do well in the course. If youre ambitious, youtube Andy Warhol Hamburger or Andy Warhol Empire. 21F.503 Japanese III Intermediate Japanese I, meets four days a week for one hour. Utilizes creative scenarios that places a heavy emphasis on the verbal usage of Japanese. Memorization of core conversations (or short dialogues) and vocabulary required. Periodic writing assignments and exams (includes interview exams or oral exams) assigned. Props to people who know what the salt at the end of the video is actually for! :) 21W.747.1 Rhetoric (more specifically, Modern Political Rhetoric) Emphasizes modern political rhetoric through the discussion of the 2008 United States Presidential, Senatorial, and State Elections. Key speeches given by both the Obama and McCain campaigns analyzed. Television political advertisements, web content, and other forms of political persuasion (e.g. Saturday Night Live satire) discussed. Three major papers with an oral presentation assigned.

Questions On The And Of The Trinity - 994 Words

1. WHO we are to BE and HOW to get there Two Pixs (1) Christ The Center of the Trinity (2) Bk of Kells – the Way 2. Quote taken from Rediscover Jesus by Matthew Kelly â€Å"The Gospel may be difficult to live, but due to his unrelentingly simple and its teachings. The Gospel is radically simple, and there is genius and it’s simplicity.† Pix of Jesus with caption The Incarnate Word 3. IT TAKES COMMITMENT AND PASSION These steps are fluid and interrelated THE PATH GETTING THERE THE GOAL Exploring Growing Close to Christ- Christ in Christ Christ Centered 4. LEADERSHIP- THE WORLD’S WAY CONCENTRIC CIRCLES with WHAT DO WE DO (1st) HOW DO WE DO IT (2nd) and WHY (last) 5. LIFE LED THE SERVANT LEADER’S WAY WHY WE DO IT COMES FIRST—THEN WHAT WE DO AND HOW WE DO IT 6. Same Chart as in Slide 2 on Christ GC: Article 9:1 The spirituality of the Secular Franciscan is a plan of life centered on the person and on the following of Christ, rather than a detailed program to be put into practice. 7. Transitional Pix of St. Francis’ tomb 8. FOOD FOR THE JOURNEY LOVE ROOTED DEEPLY IN PRAYER IN CONTINUOUS CONNECTION TO THE SOURCE OF ALL WISDOM AND KNOWLEDGE – THE HOLY SPIRIT Pix of a Tree with hearts as leaves – hands raised in prayer above the tree with a Dove hovering above the hands 9. The path to becoming Christ centered 1 becoming loveShow MoreRelatedEssay on Two Methods of Defending the Trinity 1679 Words   |  7 PagesTwo Methods of Defending the Trinity Christians believe in one God, yet the apparent contradictory nature of the Trinity is such that it has caused many to doubt whether Christianity is indeed monotheistic. This has consequently caused Christians to defend their monotheism in relation to the Trinity. In the two such defenses that are studied in this essay, we find that Christians have explained the nature of Trinity with varying degrees of effectiveness and success. 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Essay on Renaisssance versus Baroque Periods - 967 Words

The baroque and renaissance periods are two different periods. The renaissance period rolled into the baroque era. There were changes made over the years from the baroque to the renaissance period. Differences in style accumulated along with views of art and music. Baroque era covers the period between 1600 and 1750 beginning with Monte Verdi (birth of opera) and ended with deaths of Bach and Handel. The term baroque music is borrowed from the art history. It follows the Renaissance era (1400-1600). It was initially considered to be a corrupt way of Renaissance by conservatives. The dominant trends in Baroque music correspond to those in Baroque art and literature. Some features of Baroque art included a sense of movement, energy, and†¦show more content†¦Instruments such as the harpsichord, the spinet, and the lute became more than just accompaniment for singers; they became a way of expressing emotions. A modern listener can almost picture what the Renaissance composer or musician was feeling when he or she was writing a piece of music. The music of the Elizabethan era had a large influence on the advancement of all music. Humanism was the basic concept of the Italian Renaissance. It is the term used to define that philosophical move ment in Italy at the end of the 14th century and during the 15th and 16th centuries which asserted the right of the individual to the use of his own reason and belief, and stressed the importance and potential of man as an individual. [3] This concept can be identified with a belief in the power of learning and science to produce the complete man. This was the way of their world and the basis of their modern civilization. Modern Humanism originated in the Renaissance when scholars, writers, poets, artists, philosophers and scientists sought regeneration in the free intellectual spirit of Classical times. [4] Art during the Renaissance period stylized religious themes. Artist during the renaissance period had his or her own way of painting. They did not practice the system of geometric perspective, but nonetheless created a convincing appearance of reality. Painting and sculpture were no longer

Identifying Key Factors for New Product Success Free Essays

Identifying key factors for new product success It is well known for us that new product development is always the key for companies’ success or even survival. And the new products don’t need to be the totally new products, companies can just make some improvements, improve customers’ experience, or exchange a new color, shape to bring to customers new satisfaction and benefit. Then customers will not be tired of something, and customers are always the focus of marketing. We will write a custom essay sample on Identifying Key Factors for New Product Success or any similar topic only for you Order Now But new product development process is not a simple process. It is a very complex process needs many correlative departments such as marketing, designing, developing, and manufacturing departments work together. What’s more, a new product takes a high risk, because nobody can guarantee that this is going to be sold well. It is very important to follow a scientific development process, this can reduce the risk as much as we can. At the beginning, we need some ideas, some kinds of inspiration. When customers have some new needs or new technology is invented, there could be an opportunity for company’s new products. These ideas may also come from one of employees, competitor’s new product, or government’s new policy. In other word, the opportunity maybe in everywhere, whenever we think customers need something new, we can develop a new product. Second, the company needs to estimate and analyze those ideas, compare with them by each advantages or disadvantages. And then choose the most hopeful one from many ideas. Try to find a potential profitable project. And the way to pick it is building a model that can measure technology advantage, marketing attraction and earning power. A good opinion is a kind of right direction, can lead the following process. Third, since we got the idea, I think it’s time to set a market strategy before the deign part. We need to analyze the target market, see what are the size, structure and behavior, and what the level that customers need it, the frequency of Purchase. Describe who would be the potential customers, and then set the cost based on it, and the general price strategy, promotion strategy, marketing budget, and the possible product mix for the new product. Fourth part is design and testing part, the reason why I put them together is that I think after a fail testing, the prototype always need to be redesigned. And before the final product, there always be lots of testing and redesign job to do to transfer the idea to a real valuable product. It can also be called the key of the entire new product development process. Fifth, when the new product is ready, all tested by engineers and employees. It’s time to be introduced to market. However, sometimes we need to do the Test Marketing, this is a real final testing, and the testers are customers. In general, company would choose a small place, like a small town, and try to sell the new products to those customers, and analyze the feedback. Then market department can adjust its market strategy based on the feedback. The test marketing always lasts several months, or can be one year. After the final test, the new product can be introduced to the whole market. This is a scientific way to develop a new product. But as I said before, nobody can guarantee that this is going to be successful, even if it did a great job in test market. But what reasons cause a fail product? I think one of those reasons is fail to estimate the true potential of the market, if exaggerating the market potential, in which can bring some very serious problems like over-investment, over-manufacture, and product backlog. Another reason to fail could be the wrong design. Design part is the key of the whole development process, because customer is the key of market. If the design of new product can not satisfy customers’ need, the product would be fail, no question about it. Company would lose market share. But if company set a wrong price level, higher than the value of product, or made to much high cost, the profit would go down. A product can’t create profit would be fail too. And some people may not notice that a good promotion helps the new product a lot. A good and impressed promotion process can really fly a product, on the other hand, a awful promotion process can be a disaster for a new product. In short, developing a new product is a required process for a company. A new product’s success in market may indicate corporation’s bright future. But new products mean high risk, we need to do everything to do to reduce the risk. Like following the scientific development process, try to get the key need of customers. And a very important one, company needs to have self-confidence for the new product. How to cite Identifying Key Factors for New Product Success, Papers

Digital Marketing Mobile Marketing Programs

Question: Discuss about the Digital Marketing for Mobile Marketing Programs. Answer: Executive Summary Pizza Hut has made a robust and better reputation for its quality products and has earned the right kind of demand and respect from their customers from all around the world. Its quality and new innovative products and with a higher commitment to look bigger from the past few years and they are successfully done that too. But the Pizza Hut business owners are still planning to capture more market shares. The management team and the pizza hut employee knew that needs to be done and attained through the goals which have been put on them and them ideas they have visualized or assumed help them to recognize the way they will meet their objectives or goals. Similarly, the pizza hut company has their different targets set for them, and they have to obtain or apply various plans and strategies to meet successfully these objectives which are set. Segmentation The segmentation is the process of analysing and defining the customers into groups which share similar characteristics. The segmentation of the pizza hut is easy and straightforward to understand (Wu et al. 2013). Let us discuss the segmentations of the business with different variables. For example, if we can consider the following aspects then we can understand it in much better way. Demographics The young and kids generations are the primary segment of pizza hut. The section is mostly related to high business class and income families who can spend money on the best tasty pizza in the marketplace. Geographic As we know that pizza hut business and a market are in the entire world, and they are the real brand of world's best quality pizzas (Hasan 2013). If we consider the locations, then we will see that pizza hut is operating around 80 different countries which include India, China, UK, Pakistan, Russia, USA and many such countries. Pizza Hut USA geographic segmentation is the developed cities and they are available in many different cities in the USA. Behavioural This segment is related to the class where the customers love to spend money on eating pizzas (Tanwar 2013). That is why the USA, has the largest and leading chain with more than 6,000 U.S.A Locations. Psychographic This segment refers to include customers with having a better feeling about the sense of food mostly the pizza grouped and individuals wants to enjoy with their family and friends as mentioned in the slogan of pizza hut. The pizza hut is there to serve all kinds of personalities as they do not have any particular product for specific individuals. Targeting The targeting refers to the processes which evaluate each and every segment of attractiveness and choose one or more than one part to enter. The pizza targeted market sees as a family product, and they do not directly sell their consumer or clients. The targeted market of pizza hut is the high and middle-class families (Singh 2014). It has been discussed earlier in our discussion that pizza hut does target high-class families and employees, but now a day's pizza is trying to attract a broad range of different customers from upper and middle-class families as well. We can also say that business is focusing the present lively individuals as they are spending money on items like food (Lynn Ph D 2013). The company is also trying to attract the vegetarians with their wide range of veg pizzas by maintaining the best taste and quality. They are targeting mostly the young generation individuals as they mostly like to hang out with friends every day. They are trying to attract and target thei r customers by providing multiple services such as Take away and Dine In (Fernandes 2013). The basic way of targeting the market is that they want the customers to be food lovers and should have high incomes. Positioning The positioning refers to an arrangement of products to capture a unique, precise and desired place about competitor products in the mind of a customer (LaTour and Carbone 2014). There are multiple steps in positioning which are: Identification of possible variations and competitive benefits of Pizza Hut Services and product differentiation Level of channel and services differentiation Selecting the right variations of pizza hut The pizza attributes such as hot pizza is importantly considered to position the business products in the target customers mind. The pizza product variations are easy to separate by using the business products attributes of pizza hut because the competitors of pizza huts are not providing or offering the same kind of product with similar quality. Delivering and communicating the selected competitive benefits Tactics Improving Website Design The most important for pizza hut is to improve and enhance their business website so that they can attract more customers (He 2013). Nowadays things have become digital and today's generation are not interested in looking Television ads, therefore to attract more customers they have to provide the right kind of product information and the business product offers. Customer Engagement They should provide membership and discount cards for their loyal customers. They should reduce the price when to compare to their market competitors, and if they cannot do that, then they should produce large varieties of pizzas and pizza hut other products. They should conduct events and games to make customer engagement (Berman 2016). They should put some stalls in colleges and universities where the college events are conducted. Mobile application Everyone are using advanced Android and IOS based mobiles, so this will be a good opportunity for pizza hut to launch a mobile application and promote their business and attract new customers (Fernndez-Cavia and Lpez 2013). It will give the pizza hut business to reach more numbers of customers. Marketing mix Product The pizza hut is most importantly known for its Italian baked products such as pasta, bread, and pizzas. But due to some competition in the marketplace, they are concentrating on local areas as well. They knew for their variety of tasty pizzas. The characteristics of pizza product are that they are high quality standard and are served in various sizes. The consumers do love the delicious taste of pasta and pizzas. Price The pricing of the pizzas in the pizza hut is high or skimming. They do not compromise on their product quality they provide when compared to their competitors as they do understand that value of quality so the pizza prices are premium and even though customers do prefer pizza hut. Place The pizza hut is located in most of the productive areas of the states mostly across the areas of urban. Now this kind of location helps the pizza hut business to maintain the premium positioning in the customers minds (Shah 2013). Due to a higher value of products are sold out in pizza hut the highest quality is also retained as well. People The best part of this business is the bell they have at their doorstep. When any customers ring out the bell after they are done with their food and going out of the restaurant, this shows customers appreciation. Physical Evidence One of the main reasons of pizza hut that they can maintain the premium cost is due to the natural ambiance and evidence. Process They only serves the freshly made pasta and pizza products. A there method includes having the raw products have prepared in the kitchens. Once they receive the order, they then finish the half cooked product to full and then serve hot to their customers. Promotions They are known by their smart marketers or promoters for their products. The ATL promotions fully focus on presenting their latest products as well as improving their brand equity. Implementation Plan 6.1 Gantt Chart Below the table is a representation of company Gantt chart which reflects and highlights the complete directions of the project from a period a six-month; the researcher has shown that how the project will be continued over the span of time. Figure 1: Example of Gantt chart (Source: He, Zha and Li 2013, pp-470) Budget The researcher has manipulated that the company has an estimated budget 50,000 for this last six-month project. The below-illustrated table depicts the estimated overhead costs of adapting and implementing each aim. Estimated Budget 50,000 Prescribed Month July August September October November December Digital Activity and Tools Company Application App Development 3000 2000 0 0 2000 1000 8,000 App Maintenance 500 2000 1000 0 500 2000 6,000 Maintain ace of Website Mobile tablet formatting 2,000 2000 2,000 2000 2000 1,000 11,000 Website Development 2,000 1000 1000 1000 2,000 1,000 8,000 Website Maintenance 500 500 500 500 500 500 3,000 Social Media Social Media manager 1000 2,000 1,000 1,000 1,000 2,000 8,000 Competition 1000 1000 1000 1000 1000 1000 6000 Total Costs Per Month 10,000 10,500 6,500 5,500 9,000 8,500 50,000 Total Cost: 50,000 Company Budget Plan Measurement and Control The above section explains that how the researcher has reviewed the company success towards the effectiveness of the marketing plans. The term measurement and monitoring reflect the company financial and fiscal policy to estimate and manifest the entire budget of a project. First aim Creation of mobile application with advanced features for the company and achieve more than 1000 downloads. The numbers of downloads may not highlight the number of customers using a company based application. The number of downloads can be maintained and manipulated from the perfect measurement of Google Play Store. Some experts and analysts exclaim that many individuals just downloaded the company based applications; they even don't open it. To measure this form, the number of daily new products has to be kept in touch and updated. Another option of measurement is to calculate the analytics of Google. Second aim Improve the design of company websites make it attractive; make it possible for all types of social networking sites to increase the possibility rate of customer from different worldwide. It is critical to measure the Analytics of Google; just to improve the effectiveness of the company performance (Khanna 2015). Originally, it is entirely dependent upon the rate of bounce with the aim of achieving the perfect suggestion of aid mentioned in the diagram above. Third aim Manipulate and engage more social media to increase the number of customers by January. The use of Google measurement is very helpful and useful for making certain assumptions and consequences to review the earliest figure comparison. Practical tools like Facebook, Instagram, Twitter, etc. can also help in generating a lot of customers from different parts of the world. References Berman, B., 2016. Planning and implementing effective mobile marketing programs. Business Horizons. Fernandes, S., 2013. A case study approach on Indian companies and global companies entry in foreign markets: An analysis of glocalization strategies. Journal of Business Management Social Sciences Research (JBMSSR), 2(1), pp.30-39. Fernndez-Cavia, J. and Lpez, M., 2013. Communication, destination brands and mobile applications. Hasan, M.R., 2013. International Marketing Planning-An Analysis of Burger King. GRIN Verlag. He, W., Zha, S. and Li, L., 2013. Social media competitive analysis and text mining: A case study in the pizza industry. International Journal of Information Management, 33(3), pp.464-472. Khanna, R.B., 2015. Production and operations management. PHI Learning Pvt. Ltd. LaTour, K.A. and Carbone, L.P., 2014. Sticktion Assessing Memory for the Customer Experience. Cornell Hospitality Quarterly, 55(4), pp.342-353. Lynn Ph D, M., 2013. The Target Market Misapprehension: Lessons from Restaurant Duplication of Purchase Data. Shah, R.B., 2013. Impact of Marketing Mix Elements on Customer Loyalty: A Study of Fast Food Industry. Prestige International Journal of Management and Research, 6(2/1), p.54. Singh, N., 2014. Marketing flexibilities: Lessons from the corporate. In The Flexible Enterprise (pp. 333-345). Springer India. Tanwar, R., 2013. Porters generic competitive strategies. Journal of Business and Management, 15(1), pp.11-17. Wu, C.T., Tsai, Y.H. and Peng, J.Y., 2013. Consumers' Cognition and Satisfaction Level Toward Pizza Hut. Journal of Applied Sciences, 13(21), p.4754.